JCDecaux Airport and Heathrow unveiled a spectacular range of airport advertising opportunities at Terminal 2: The Queen’s Terminal on 4th June 2014, as the doors officially opened to the public for the first time.
As part of Heathrow’s on-going transformation, JCDecaux Airport and Heathrow have worked alongside architects to develop state-of-the –art media opportunities integrated into the building’s structure. With iconic poster sites, experiential zones and over 100 digital screens, Terminal 2 delivers an array of flexible, creative and immersive opportunities for brands to engage with the terminal’s affluent passenger audience. High-profile opportunities included: the Couture Portals, Couture Towers, Baggage Hall Domination and T2 Motion (see images below).
Nick Webb, Head of Category at Heathrow, said: “Heathrow has long been a sought after site for advertisers and the opening of Terminal 2 is no exception. With 16 million passengers passing through the terminal each year from 26 airlines, brands have a unique opportunity to communicate with customers from over 50 destinations.”
Terminal 2 is the home of Star Alliance Network and has a prestigious retail offering including world-leading names such as: the first ever John Lewis in an airport and The Perfectionists’ Café by Heston Blumenthal.