5 Reasons Your Company Should Use A Green Printer

Green printing is often overlooked by companies as a necessary element in going green. Sometimes this is due to the misconception that once a company has chosen to print on recycled paper, there is nothing else to be done to keep collaterally green. However, it is now becoming industry standard for paper to have at least a partially recycled content, and even if your company has printed recycled stationary, envelopes or business cards, it really does not end there.

1. Being eco-friendly

Printers can use inks or processes which make the use of recycled paper have almost zero ecological value. Some of the things that can make your recycled printing not green are coatings and film laminations which are at the top of the list, including using petroleum and solvent based inks. Why use recycled media if it is just going to be slathered with oil?

2. Be responsible

The benefits of using a green printer go beyond making a standing commitment to being green and leaving a smaller carbon footprint behind. Of course going green makes your company become more responsible and feel better about it’s choices, but often times “feeling good” comes at a price. Not with Green Printing. Water based inks and UV curable ink is comparable in price and sometimes a little less expensive than regular products which are more vendible.

3. The local environmental

Printing using water-based and UV curable inks means prints come out odourless and dry, so no nasty smells in your area, and no special ventilation required. Prints can be used straight away, and have a long life span without the need for laminating – lowering both material and transportation (weight) costs.

4. The wider community

Additionally, using a printer more concerned with their carbon foot print comes with the benefit of having a printer who is more involved with the process and who cares deeply about their product and environment. Green Printers who are Forest Stewardship Council ™ certified have taken the extra step to adhere to a chain of custody from forest to print. This proves that the fibre in the printable media comes from well-managed forests and other controlled sources. The FSC balances environmental, economic and social aspects of forestry. FSC is supported by many of the world’s leading campaigning organisations. 

5. Establish good PR

Choosing a green printer shows consumers your company is corporately responsible – not only for commercial value. Showing your commitment to the environment is a highly rewarding way to connecting with the local and wider community.

An Introduction to Banners: The Best Advertisement

These days, when somebody talks about Banner Advertisements, one of the first things to pop into young peoples minds are banner adverts on the internet. They are those rectangular advertisements that show up on the top of web pages. Older folks may think of vinyl banners, such as the type that may be displayed by in a parade or those that are put up outdoors to announce a grand opening. This evolution of speech and definition goes to show the proliferation of the banner as the ultimate advertising tool in the public mind. If it’s time to step your advertising up to printed banners, there are a few things you need to know first.

Banners don’t only come printed on PVC. You can have banners printed on a variety of substrates depending on your needs. Often, a printed banner is called a banner based on nothing more than being rectangular in shape or because it is suspended from a wall or off of a ceiling. However, there are traditional banner options to think about when placing your order or deciding what you need.

More often than not Banners are made from PVC (this can also be referred to as skrim, or skrim vinyl). They can range in weights; the heavier the material, the longer it will last against the elements. Vinyl can also come in different finishes, such as gloss or matt. Matt is usually preferred for outdoors so it wont be as reflective and potential viewers won’t be blinded by the sun reflecting off of the banner. There are also reasons to use a matt finish vinyl banner indoors, such as when using flash photography. You will want to use a matt finish vinyl banner if it will be used as a back drop for pictures such as with a step and repeat (press banner) like the image below.

stepScreen Shot 2014-01-26 at 11.08.55 copy

Vinyl banners can also be made of a mesh material. These are great for outdoor use when the banner is to be put up against a wind passing fence or gate, putting it at less risk of being torn down. Additionally the mesh will not block out as much light so you can put it up without causing a dark shade spot, which, depending on the season, is preferable. However, this media slightly decreases the print visibility from certain angles.

meshScreen Shot 2014-01-26 at 11.08.55 copy

Of course, there are times when you don’t want your banner to let light through, such as when your banner is double sided (like street pole banners). So make sure to ask for block out vinyl. Otherwise, the banner has to be printed twice and sewn together. This technique, is not only time consuming, but will not always ensure one side is not visible in high light through the opposite side.

There are plenty of other options to consider when ordering a banner, such as the finishing. You could have the edges, cut, taped, or hemmed and eyeletted. You may need grommets to hang it, or you may decide to use it on a tensioning system, such as an X-Stand, have it portable on a roller-banner cartridge, or even decide to suspend it off a wall or ceiling. It’s always best to discuss with us so we can help you make the right choice for your need.

The Anatomy of an Advertisement

In a £19m research study conducted by Ipsos MediaCT and MGE Data in Feb 2013, it was revealed that the average Londoner will make eye contact with 27 roadside posters and 14 bus ads per day, and every time London commuters make a tube journey they will encounter an average of 74 ads.  While people in rural areas avoid being exposed to as many banners and tube posters, city-dwellers skew towards the higher range of ad exposure. With the innovation of smart phones and a whole host of other gadgets, it is becoming easier and easier for advertisers to reach their target audiences with stunning accuracy. 

In the midst of all this advertising noise, some people would think that the general masses are becoming more immune to ads and product placement. However, researchers have continually shown that children as young as 5 begin to retain information they see in advertisements and allow it to affect their decision making. As marketers, we understand that advertisements have become ingrained into everyday life, and they certainly are not leaving anytime soon.

In order to create an effective advertisement, it only makes sense to look a little deeper into what makes them work. Here are the basic tenants that comprise any ad.

The Tease

tease

Otherwise known as the headline, this line of text is the largest in the ad and sets the tone of the messaging. From “Just Do It” to “Got Milk?”, the best advertising teases often become embedded in to popular culture and stick around for much longer than the actual ad campaigns. Teases may or may not have anything to do with the actual product or service being offered, but instead they are designed to somehow intrigue you as a viewer.

The Eye-Candy

eyecandy

Traditionally, imagery in advertisements followed the “Say dog, see dog” adage, Ads for shoe polish would feature a picture of wingtips while Coca-Cola promos showed a glass full of bubbly liquid. Today, however, rule-bending advertisers will put a seemingly innocuous headline with a controversial image to maximise shock value. Possibly best known for this tactic if the international clothing maverick United Colors of Benetton, whose shocking ads in the 80s and 90s pushed boundaries in race and sexuality

The Tagline

tagline

After dragging your eye away from the main imagery and text, you’ll notice a second line of text, essentially a subhead in the ad. This text’s purpose is to really bring home the message of the ad, that consumers will have stuck in their minds the next time they are in the consumer decision making process. Quite frequently, the tagline is where advertisers insert a “call to action”, a simple, fool-proof line that tells viewers what they are supposed to do with this new information. “Call us today” or “Make your next car a Ford” are all forms of a call to action.

The Details

details

If you’ve taken in the initial ad text and are still looking at the advertisement (assuming you haven’t already passed the billboard on a highway or turned the page in your magazine) you’ll see an otherwise unassuming paragraph sitting somewhere towards the bottom of the image. This is usually where advertisers dump all of the information about themselves and the product that they hope viewers will take the time to read, but assume they won’t. If the headline and image have done their job, a viewer has already formed an opinion about the product or service long before they wade through minute details.

The Sponsor

sponsor

Tucked away somewhere on the ad you are almost guaranteed to find the advertiser’s logo. Even ads that are engaging and controversial and well-executed don’t drive brand awareness if there is no brand indicated on the page. When consumers imagine Michael Jordan, advertisers want to ensure they imagine him wearing Nikes and Hanes, not Adidas and Fruit of the Loom. Adding a logo or some kind of corporate branding to the ad helps ensure that, at least subliminally, consumers will recall the company associated with a given image or catch-phrase.